The story behind one of the of the longest running gamification projects ever Useless Training & Mysteryshopping In the early OO’s, I worked for a training company in retail. Week after week, [...]
The Hunt: The use of Alternate Reality Games for workforce gamification, recruitment and brand loyalty A tall, blond man enters the store. Besides the two women at the end of the aisle, he is the [...]
In gamedesign is het lastig om het gedrag van de speler 100% te sturen. Gelukkig hoeft dat ook niet en kan je op deze manier altijd nog verrast worden. Je kan misschien 100 manieren bedenken [...]
