The story behind one of the of the longest running gamification projects ever Useless Training & Mysteryshopping In the early OO’s, I worked for a training company in retail. Week after week, [...]
The Hunt: The use of Alternate Reality Games for workforce gamification, recruitment and brand loyalty A tall, blond man enters the store. Besides the two women at the end of the aisle, he is the [...]
Hoe kunnen bezoekers op een bijzondere manier onze locatie beleven? Voor Living Story is dit één van onze favoriete ontwerpvragen. In dit geval kwam die van ‘Anjerpunt Hoonhorst’. Anjerpunten [...]